'Pacific Rim' Viral Marketing

December 14th is going to be one beautiful, nerdy day. The Hobbit: An Unexpected Journey comes out, and along with it are going to be the last big trailers of the year. There's going to be a full-length Man of Steel trailer, the first Star Trek: Into Darkness trailer, and the first Pacific Rim trailer. I'm most excited for the latter, because it's a movie about humans piloting giant robots to fight off a giant monster invasion, and it's directed by Guillermo Del Toro (Pan's Labryinth, Blade II, Hellboy) so what's not to love about that? 

Sadly, it may not be December 14th yet but Warner Bros. and Legendary pictures have just rolled out a viral marketing campaign for Pacific Rim. Like other big films in the past with similar campaigns, there's sure to be a lot more pictures, videos, and general teasing before the film comes out; but for this being the first wave of viral goodies, this is pretty substantial. It's definitely worth the look if you're intrested in the film. If you haven't already, check out the film's first poster and official synopsis here.

Let's start with the two videos. The first one is of the "Kaiju Emergency Alert System." there's not a whole lot to this really but it is nice that there's a warning system for when a giant monster is on it's way to kill you and destroy your city. The other is of an assortment of news clips and footage, which very well could have been lifted from the film. There's a few glimpses of these Kaiju so it gives you a pretty good idea of what these things are actually like.

Next up are the pictures. The first is a memo from the British military which contains a list of eligible Jaeger (the ass-kicking giant robots) pilots. There's not a whole lot to see here, but it's a fun read and it gives you a sense of the tone that the movie is going for.

The last two images are of a couple of Jaeger blueprints. In style, they're on the bulkier and more functional-looking side of robot design, but I don't mind that at all. At least when these things are in action, we'll actually be able to see what's going on, unlike in Transformers where those robots messy and overly complex. The first robot apparently originates from Alaska, and the second from Russia. Click on these images for their full size.

UPDATE: Three more blueprint images have been found, although they're not high quality:

As you can see, there are all sorts of cool little details in these blueprint images. There's even a little human being at scale so you have an idea of how gigantic these Jaegers are. It's also worth pointing out that each blueprint shows the cockpit area for each robot, which requires up to three pilots to operate. That will certainly come into play in the story, as the pilots try to coordinate their actions while operating the robots.

Pacific Rim launches into theaters next summer on July 11th.